Ophthalmology dispensary design and installation.

About Art

Arthur De Gennaro, known as Art to his friends, has worked in the optical industry almost all of his working life. For 25 years he was a middle management or senior executive for 4 of the 'Top 100'optical companies in the U.S, 2 of which were in the 'Top 10'. He has had profit and loss responsibility for literally hundreds of optical dispensaries, using a mixture of time honored and creative methods tomake them maximally profitable.

Arthur's accomplishments include 11 straight record profit years as CEO, the creation of the first and most successful managed eyecare network in South Carolina, creation of successful co-management relationships between MDs and ODs and ownership of his own optical dispensary. His years of experience in strategic planning, multi-site retail store operations, marketing, professional relations, optical dispensing, human resource management, manufacturing, purchasing and distribution give him a unique perspective of the profession.

Art is the author of the book The Dispensing Ophthalmologist, which is published by and available from the American Academy of Ophthalmology. In addition, in 2008 Art received an Achievement Award for his many contributions to the Academy.

Art lectures regularly throughout the United States where his straight-to-the-point style has made him a favorite presenter. He has served as Optical Track Chairperson for ASOA and presented numerous Subspecialty Day programs for AAOE.

Art's work has taken him to Canada, Mexico, Micronesia, South America and Africa. He is a regular contributor to a wide variety of ophthalmology, optometry and optical industry publications. Art has taught ophthalmic dispensing at New York City Technical College and is a licensed opticianin 3 states. In his spare time he enjoys photography and playing music.